Ethics and Values

Working with us allows us to

craven digital electric vehicle

run a 100% electric vehicle, powered by renewable energy


create wildlife habitats at our office in Barnoldswick


care for local woodland during computer screen breaks

How we do business

Transparency and finance

What we already do
  • Client deposits, advance payments and overpayments are kept separate until the job is completed (or the funds returned).
  • Pay our taxes on time and in full.
  • Pay supplier bills within 1 day of receipt
  • Our gender pay gap is zero (pay is exactly equal).
  • Have a pay ceiling of double the national average salary - no-one is paid more than this amount in salary and dividends. This year's employee salary amount is £8,600 with an anticipated dividend of £0.
We aim to
  • Bank with an ethical bank by 2021.


What we already do
  • We do not tie our clients into long-term contracts - they are free to move away if they are not happy with our service.
  • We do not impede or charge for the process of clients moving away from our services, should they choose to leave.
  • We do not use spam to advertise our services.
  • We protect privacy (encouraging clients to avoid using intrusive third party tracking services, eg facebook pixels).
We aim to
  • Review our clients' use of Google services by the end of 2020


What we already do
  • Run a 100% electric car, powered by 100% renewable energy.
  • Use the UK's greenest energy supplier (ecotricity) whom we have supported for nearly two decades.
  • Use no fossil fuels in our office for heating or power.
  • Walk or cycle to clients within a mile of our office.
  • Phone bills are used to invest in biodiversity restoration (via ecotalk).
  • Use organically grown, fairtrade food and drink for client meetings and training days (supplied by Riverford, Oxfam, Co-op and Suma).
  • Use eco-friendly cleaning chemicals.
  • Recycle electrical equipment.
  • We support environmental organisations including Greenpeace, Friends of the Earth, Extinction Rebellion, the Green Party and the National Trust.
We aim to
  • Zero carbon by the end of 2020
  • Souce sustainable furniture from 2020 onwards
  • Zero landfill from 2020 onwards
  • Pressure our data centre in Manchester to move from carbon offsetting to renewable energy sourcing.

Data and security

What we already do
  • We only use UK- and EU-based data centres and suppliers who are compliant with GDPR.
  • Choose suppliers who provide local jobs in the UK. We recently moved data centres from Hertfordshire to Manchester after our previous host was bought out by an international congolmerate who offshored support staff to centres outside the UK.
We aim to
  • Reduce our reliance on providers based outside the EU

Trust and relationships

What we already do
  • Invest ourselves in everything we do
  • Try our best to understand and support our clients
  • Be accessible to clients for face-to-face meetings.
  • We do not build websites with planned obsolescence.
  • Use suppliers who share our values.
  • We don't work with companies or individuals involved in gambling, weapons, war or exploitation.
We aim to
  • Improve our remote assistance service in 2020 so that we can help clients directly without the need to travel, should they wish.


What we already do
  • Volunteering: daily litter picks in Valley Gardens. We aim to collect 1 bag of litter each day from Stock Beck and the surrounding parkland and streets to reduce the amount of plastic washed into the sea.
  • Volunteering: we donate at least 100 hours of staff time each year to Gisburn Road Community Primary School as members of the Governing Board.
  • We have run a website club for local school children interested in developing their computing and creative skills.
  • Provide our skillset to local community groups across Craven.
  • We provide free consultations to local businesses, self-employed startups and organisations.
  • Over the last 5 years we have provided work experience opportunities.
  • We have sponsored local causes and community sports teams.
We aim to
  • Establish a local business network and encourage clients to support each other.
  • Invest in staff development, including distance learning courses in 2020.


What we already do
  • We work family-friendly hours
  • We set aside work-free time to be present with our family
  • We set aside strict no-work holidays so that our chldren do not have to compete with emails and phone calls for their parents' attention.
  • We take screen breaks to maintain a healthy work-life balance.
  • Our new offices provide lots of sunlight, with outdoor space to take regular breaks from computer screens.
  • Supervision with a qualified therapist.
We aim to
  • Reduce addiction-inducing use of apps for busines use.