Marketing
In short, we look at the complete picture – it’s no good having a website if you’re not driving traffic to it, no good being listed in search engines if the information on the landing page doesn’t fit the bill. If you sell online but never contact your customers again – or help them to share their experience – you’re missing out on that hard-earned sales and marketing potential.
Shaun has been working in digital marketing for 20 years, with lots of added experience in branding and logos, plus designing and printing leaflets, postcards, direct mail letters, billboards, newspaper ads, brochures and booklets. We can help with the complete picture, making sure everything works together for your customers and you.
What we do
These are all the things we do and consider – give us a shout if you want an explanation of anything in the list:
To look professional
Design, Colours, Layouts, Branding, Tone of voice, Consistency
To use technology
Information architecture, databases, Wordpress, Domains, Server, Hosting, Email, Social, URL shortening, Printing, Posting, Broadcasting, Listening Responding, Designing, Writing, Researching, Illustrating, Virtual reception, Crm
To get new customers
buy data, bloggers, leaflets, Postcards, Radio, Newspapers, Bloggers, Search, Letters, email, advertising, targeting, segmentation, social sharing
To be seen and found
natural SEO, Paid Adwords, Quality score, Landing pages, Geotargeting, Keywords, Negative keywords, Volume research, Ongoing maintenance, Conversion tracking, Ad testing, Ad extensions, Click to call, Webmaster tools, Site maps, Product feeds, Meta data, Calls to action, Content
To engage and inspire
Call request, Brochure request, Email to me, Data capture, Forms, User experience testing, Event booking, Calls to action, Blogging, Video, live chat, Ask questions, Sharing, photos, surveys, competitions, social, your story, digital brochures
To create communities
social media, email, user generated content, networks, offers, repeat purchases, flash sales, newsletters, loyalty schemes, testimonials, referral schemes, membership
To sell online
Magento, Woocommerce, Jigoshop, Mystery shopping, Product attributes, price promotions, Stock updates, currencies, Payment gateways, mobile payments
To measure and report
call tracking, Conversions, Analytics, mystery shopping